January 2, 2008

Study the Best to be the Best

If you’re looking to break into any creative business, you’ve got look to the established creatives in the field for guidance. You’ve got to have an idea in mind of the work you’d like to be producing. To become the best, you must study the best. What better work to study than that of award winners?

The D&AD Awards recognize the biggest and the best in design and advertising, rewarding outstanding creativity and the highest standard of design and innovation. Their website at has listed the work of their previous award winners so everyone has a chance to view it. The type of creative work is varied and includes television advertising, music videos, graphic design, illustration, and poster advertising.

Ad:Tech is another good one to review. An interactive advertising and technology conference, Ad:Tech is dedicated to connecting all sides of the brand marketing landscape. The Ad:Tech Awards are designed to highlight the best advertising each year. The winners of the 2007 awards can be found at Categories include everything from best word-of-mouth marketing to best display advertisement.

When viewing the award winners it is important to study the techniques they use and the level of professionalism they apply to their material. It is most important to find ways that you can emulate the professionalism of their videos while adding your own unique style.