January 7, 2008

Super Bowl 2008

The Super Bowl is coming up in just a few weeks. So why are we talking about it here on Black Turtle Media? Is it because we think the Patriots will continue to dominate? Is it because we hope T.O. will be put in his place? No, although that is true.

We’re talking about the Super Bowl because in addition to being the largest sporting event of the year, it is also the largest advertising event of the year. The Super Bowl has become an annual event in advertising where companies pay millions of dollars to get their ads played to record-number audiences. Advertisers often debut their most well-produced, creative, and alluring ads during this special day.

This year, the advertising seems to be playing a larger role than in years past. 90 percent of the ads for the Super Bowl this year were sold out by October 31. And the price per 30-second spot peaked at about $2.7 million.

What kind of commercials are we to expect this year? There are surely to be advertisements for the new Batman and Indiana Jones movies. And rumor has it that Brad Pitt will be taking over for the Dell guy and creating a commercial for the famous computer company.

While we can only predict what we’ll see this year, you can view the work of years’ past. For a chance to view the creative campaigns that have hit the Super Bowl the past few years visit where you can view a large collection of Super Bowl ads.